Brightens and softens



Purple Shampoo

Brightens and softens
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Daddy-O works to add volume and shine to your hair. It’s the lemon and organic lime juice which allow the cuticles to lie flat and reflect more light, helping the hair to shine. We've created an infusion from toothed wrack seaweed and organic lemons, that cleanses and softens. Extra virgin coconut oil hydrates the hair, whilst fine sea salt gets to work by to softening and giving body to your hair. What makes this extra special is that it can revive your silver and blonde tones. 


About 3 years ago

I love it soooooo much! I can't live without it now! I first got it when I had dark hair and blonde highlights, and it was awesome then, but when I went completely blonde, one wash with daddy-o turned my hair from ginger/strawberry blonde to actual blonde! ❤

25 Ingredients
Refreshing and rejuvenating
Uplifting and sunny

*occurs naturally in essential oils.

We do not test our finished products on animals. We also only purchase from ingredient suppliers who do not test on animals. More.

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24 Reviews
4.6 Average rating
Most Helpful

1 / 1 people found this helpful


About 2 years ago

This shampoo does a really good job of brightening my hair, there's a noticeable difference after two uses but it makes my hair so knotty and dry! I have extremely curly hair, even if I brush out the curls, wet it, comb it and lather it so the hair doesn't wrap around I still end up with gigantic knots! I've never had this happen with a shampoo before. When I follow through with the American Cream conditioner it still feels incredibly dry, like every drop of oil has been sucked out of it.

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Top Rated

5/5 stars


About 1 year ago

I started using this after having constantly dry and knotted hair. My hair used to only be soft after hair cuts and now it is soft after every wash. I was super surprised by how good it is a nice it smells. Takes out the yellow tones in my hair nicely too. I pair this with veganese conditioner. Only need a small amount to fully clean hair, 1 large bottle lasts me over 6 months as I don't need to wash my hair as frequently as I used to.


1 month ago


About 1 month ago

My husband and I have been using Daddy-o for several years now, and we both love it so much. It lathers up wonderfully and rinses clean, leaving you with a head full of shiny, healthy, INCREDIBLE smelling hair. I have converted several friends who catch a whiff of my locks and want to know what makes it smell so good! Daddy-o will be in my top 5 LUSH list forever.

24 Reviews
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