Cleansing and brightening
Strawberries contain both malic and citric acids to cleanse and brighten the skin, they are a natural source of powerful antioxidants which help to improve the skin’s elasticity.
Strawberries are considered one of the world's healthiest foods. Despite their name, botanists do not class them as berries as their seeds are embedded on the surface, rather than protected within. They are instead classified as aggregate fruit as they are developed from several ovaries, unlike simple fruit which is developed from one singular ovary.
Commercial strawberry production is usually concentrated near centres of consumption and available labour, as the berries need to be picked by hand and have to be be sold, frozen or processed quickly.
For centuries, folk healers have used the crushed berries to calm sunburn, rashes, insect bites, and to remove tartar and stains from teeth. This traditional use lives on today and is widely used in modern remedies and cosmetics. In many cultures, strawberries represent love and sensuality and are regarded as an aphrodisiac.
Lush uses the European species of wild strawberry (fragaria vesca, wood strawberry), which produces small, conical and fragrant red berries. Fruit purees are made in-house at Lush manufacturing by blending the whole fruits, straining the mix through muslin if necessary, and then incorporating it directly into the product blend.