Colour 45380, also known as FD&C Red No.21 and 22, is a deep acid red. It is a synthetic, water-soluble colour that can be added to give pink hues to products, like bubblegum pink.
We add colour 45380 to our Bubblegum Lip Scrub to give it a vibrant, candyfloss pink colour.
Colour adds to the aesthetic of a product and enhances the experience, making the products more fun and exciting. Colour can have a profound effect on our feelings, emotions and wellbeing. For example, it is thought that the colour red makes the heart beat faster.