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Charity Pot Funding Guidelines
Charity Pot Funding Guidelines

 (Please ensure to read the Funding Guidelines below before filling out the online application)

If you are looking to request product donations for an event or fundraiser please email [email protected] directly.

The Charity Pot program provides financial grants to small, grassroots and other non-profit organisations working in the following areas:

             • Environment

             • Animal protection/welfare

             • Human rights (including equality, peace and social justice)

All applications within these fields will be considered irrespective of their geographical location or how the organisation is registered, however we will not support an organisation that:

          • Promotes or supports violence, aggression or oppression towards others (we will only support non-violent direct action groups);

          • Denies the human rights of others;

          • Is involved in cruelty or subjugation of animals, including farming, testing or research;

          • Forces or coerces others to change their religious beliefs;

          • Harbours racism, prejudice or judges others on anything other than their own actions;

          • Has not made every effort to be environmentally responsible.

We have thought very carefully about which causes we want to help and how we can make the most impact with our funding; the following information is provided to help you ascertain whether your project is what we're looking for. Please read these guidelines very carefully before applying; if you have any questions that have not been answered here please email [email protected]

Which organisations do you fund?
Which organisations do you fund?

The majority of our funding is allocated to small, grassroots groups that are best placed to make a real difference but have limited resources and often struggle to find funding. Almost all the groups we fund have annual incomes of less than $350,000 AUD, most are substantially smaller than this and are run entirely or predominantly by volunteers. If an organisation is in the fortunate position of having many supporters and corporate sponsors or is able to secure mainstream funding such as government grants, their application will likely be unsuccessful.

We believe we can make the most impact by funding causes that are often overlooked by other funders, therefore we give priority to less popular issues which are more difficult to raise funds for. We're looking for organisations that take on issues that others don't, those that push the boundaries and challenge mainstream opinion.

 We do not fund:

  • Health charities (medical research, hospices etc.)

  • Social welfare

  • Religious related causes

  • Military related causes

  • Anything contributing to the subjugation of animals (farming, research, testing)

  • Event costs such as venue hire

  • Costs of services such as PR, design, marketing and printing costs

  • Religious organisations

  • Schools, student exhibitions or academic studies

  • Councils

  • Sponsored walks or other fundraising initiatives

  • Salary costs

  • Travel costs

Which projects do you fund?
Which projects do you fund?

As a campaigning company we particularly look for projects that create long-term change. Whilst we appreciate and understand the need for projects that care for or rehabilitate those in need (whether that's people, animals or the planet) we feel it is also crucially important to fund projects that focus on prevention by addressing the root cause of the problem. For example, we would prefer to fund a project that aims to stop deforestation over one that aims to plant trees to restore an area that’s already been deforested.
We therefore prioritise funding to projects which aim to change opinion and behaviour through raising awareness of issues, activism, education and campaigning, particularly because this kind of work is not well funded elsewhere. We're looking for initiatives that reach beyond those directly involved in the project; those that have the potential to benefit many rather than just a few individuals.

We support non-violent direct action groups because we feel it plays an important part in bringing about social change. Non-violent direct action includes protests and demonstrations, non-cooperation and other non-violent interventions. Whilst we support groups that engage in non-violent direct action in various ways, we do not fund actions that may break the law.

We do also fund projects that provide aid and support where needed, such as animal shelters and refugee support and advice groups. As well as challenging harmful practices it's important to support positive alternatives. Therefore, we also look for projects that promote and implement viable, fair and sustainable solutions to the world's problems.

How much can I apply for?
How much can I apply for?

Our support ranges from a few hundred dollars to a maximum of $10,000 AUD per project. We do not provide blanket donations and so require a detailed budget breakdown when submitting your application. We will review what percentage of annual funding is diverted to administration costs, staff salaries and fundraising so please include your most recent profit and loss statement with your application.

How do I apply for a grant from Charity Pot?
How do I apply for a grant from Charity Pot?

To apply for a Charity Pot grant you will need to complete a new funding application form and submit via the website. Please do not use old application forms. An online form can be found here http://nz.lush.com/charity-pot-application.

Top tips for successful applicants
Top tips for successful applicants

1.    We prioritise campaigning over core funding

2.    We favour project costs over salaries and core costs

3.    We like focused, well defined projects

4.    A clear, detailed budget is essential

5.    We prioritise projects that find it hard to attract funding elsewhere

6.    We favour groups that are environmentally responsible

7.    We prioritise voluntary groups over salaried groups

8.    It is useful to know what you could do with less money, if we cannot give the full amount

9.    Supply clear project activities – what will you DO?

10. If you have received a grant from us in the past please provide an impact report and updates on the previous project.

Common reasons for rejections
Common reasons for rejections

1.    The application is waffly and it is difficult to grasp what it is you do and want to achieve

2.    The budget is inadequate or unconvincing. Cost everything out, and do not inflate your costs. Please provide documentation such as official quotes/invoices/costings to legitimise your costs.

3.    The application is for salaries, not project costs 

4.    Your organisation is religious

5.    Your project does not challenge the causes of injustice, animal abuse or environmental destruction

6.    Your project would be likely to attract mainstream support elsewhere and is easy to attract funding for

7.    You do not give a group bank account (we cannot pay into individual’s accounts)


 We are sorry that we are not able to offer feedback on rejected applications (we unfortunately cannot fund approximately 70% of all applications). We receive large numbers of applications every month and simply cannot fund them all, nor do we have the capacity to give reasons. If your application is rejected, please consider applying again. A rejection may simply mean that we cannot afford to support the project that month, not that we don’t support what you do.

Who can I contact about whether my project is suitable or the status of my application?
Who can I contact about whether my project is suitable or the status of my application?

Please make sure you have read the guidelines carefully first (see above). If anything is unclear you can email [email protected]

When will I know if my application is successfull?
When will I know if my application is successfull?

We aim to let you know if your application has been short-listed or declined within eight to ten weeks. The final decision on short-listed projects can take a couple of weeks longer, depending on how quickly references come back and how long it takes to resolve any queries about the application. If your application is urgent please make this clear in your application and email [email protected] so make them aware of your time limits. We would recommend that you apply for projects which start no less than three months after the submission of the application. 

What are the next steps if my application is approved?
What are the next steps if my application is approved?

If your application is successful, you’ll receive a welcome email from the Charity Pot team. In it, we will communicate your approved funding and ask you to submit an image, your logo and descriptions of your organisation to be used on our website and within other communications with your permission. 


We will never ask that our Charity Pot partners provide marketing or promotion of LUSH. We are simply happy to help small organisations, like you, continue to do the incredible work you’re doing. If at any time you feel it would be beneficial to use our logo, say on your website for example, please just let us know.


If after reading these guidelines you are still unsure about anything please email [email protected] with your questions.