WriterMilla AlexanderWriterDave Parry
Packaging with principles
If you tend to be left flummoxed by what to do with all that wrapping paper after all the presents have been unveiled, you can do the simple scrunch test: If you can scrunch it and it stays scrunched, it means you can recycle it. If it springs back open, it’s non-recyclable. Fear not, though, all of Lush’s paper is recyclable and reusable, even the shimmering foiled patterns.
Want to minimise the packaging even further? Luckily enough, we’ve thought of that too. This year we present you with a gift wrap like never before, such as the Reindeer Games bath bomb holder, expertly crafted to fit your chosen bath bombs perfectly, and then ready for you to get crafty with and play a game of festive ring toss afterwards.
Knot just for Christmas
Perhaps what you really want is for the wrapping on the gift you present to be kept forever or regifted in the future? With Knot Wraps, you’re covered. Originally a tradition in Japan, this fabric wrapping is reusable and eliminates the need for throw-away packaging. At Lush, you’ll find Knot Wraps made from recycled plastic bottles, organic cotton, and vintage materials. There are endless reasons to Knot Wrap, and after celebrating 10 years of Knot Wrapping at Lush, we’ve been able to see the positive impact it has on the environment. Since 2009, over 50,000 kilograms of vintage scarves have been upcycled.
With Christmas 2020 fast approaching, incredibly it will soon be time to start thinking about next year’s festive selection boxes. Is it possible to be Christmassed out? According to Suzie Hackney, creative director of the gifts team, no.
She explains: “It never gets boring. We only have about four months off Christmas every year, but once you see the range in the shop again in September it’s exciting - you wonder what people are going to like. And then you have more learnings for next time.”
The dedication the gifts team puts into every gift means that all you have to do is choose the one you think your loved one will appreciate the most. Thanks to the time, passion and precision that goes into every range, you can be safe in the knowledge that whichever gift you choose will be ethically sound, and gratefully received.